ShelfLyf
Shelf Life Management Platform

Liquidate smarter.
Waste less.

ShelfLyf connects consumer-goods brands — across food & beverage, beauty & personal care, and adjacent categories — with verified liquidation partners. Turn at-risk inventory into recovered value before it expires.

Built forFood & Beverage·Beauty & Personal Care·more verticals coming

The Problem

Consumer brands write off billions in inventory every year. The liquidation process is broken.

Phone calls, spreadsheets, and WhatsApp groups. Whether it's short-dated food, near-PAO cosmetics, or quick-commerce returns, deals take weeks while inventory depreciates daily. You don't know who's buying, at what price, or whether you're getting a fair deal.

Manual & fragmented

Deals take weeks across disconnected channels.

Zero market visibility

Trust is built on gut feel, not data.

Time hemorrhage

Every day unsold is a day of shelf-life decay, storage cost, and lost capital.

How It Works

One platform. Two journeys.

For Manufacturers

01

Flag at-risk inventory

Set expiry thresholds. ShelfLyf surfaces inventory entering the danger zone — and forecasts which SKUs will get there next.

02

AI sets the price

Days-to-expiry, category, volume, and demand signals determine the optimal liquidation price.

03

Broadcast to partners

Publish offers to a verified network instantly. No cold calls.

04

Negotiate & close

Smart bid management and SLA enforcement. Deals close in days.

05

Earn ESG credits

Divert unsold goods to CSR programs with automated reporting.

For Liquidation Partners

01

Browse live offers

Real-time feed of verified inventory across the categories you buy — food, beauty, and beyond. Save a search and get deal alerts when matching offers land.

02

Bid with intelligence

AI-generated fair-value benchmarks per deal. Bid confidently.

03

Win deals fast

Automated auction closing with full digital documentation.

04

Check seller reliability

See fulfillment rates, dispatch speed, and dispute history before you bid.

05

Track & report

Full transaction history and spend analytics in your dashboard.

Platform Intelligence

Every transaction makes the system smarter.

0%Avg. value recovered

AI pricing ensures you never leave money on the table.

0%Inventory cleared

Wide partner network means even niche inventory finds a home.

0hrsAverage deal closure

Automated workflows compress weeks into days.

Value at Risk Calculator

Evaluates days-to-expiry, category, volume, and seasonal demand to calculate precise value at risk and optimal liquidation price.

Demand Forecasting

Predicts approaching yellow and red zones using inventory velocity, so you can act before SKUs hit the danger zone.

Weighted Vendor Ratings

Dynamic reputation scoring that weights recent behaviour, penalises late closures, and rewards volume — good actors rise to the top.

What's New

Built for how consumer brands actually work.

Every feature ships because a manufacturer or partner asked for it — calibrated for the realities of food, beauty, and adjacent categories.

Deal Alerts

Save search criteria and get notified the instant a matching offer drops.

No-Return Deals

Deeper discounts on as-is inventory with restricted dispute terms.

Reliability Scores

Auto-calculated fulfillment rate, dispatch speed, and dispute history for every seller.

GST Invoice Automation

Invoices with HSN-level tax breakup generated automatically on every award.

Demand Forecasting

Category-aware shelf-life bands flag SKUs entering yellow and red zones — calibrated per product type, so a perfume isn't measured against a yogurt.

ERP Integration API

Push inventory programmatically. API keys, webhooks, and HMAC-signed event callbacks.

Mobile App

Install ShelfLyf on your phone. Scan barcodes, check classifications, get push alerts.

Zero-Knowledge Encryption

Your data is encrypted.
Not even we can see it.

Every manufacturer gets a unique encryption key, backed by Google Cloud's hardware security modules. Your pricing, deal terms, and inventory data are encrypted before they ever touch our database. ShelfLyf staff cannot read your data — by design, not by policy.

Per-Org Encryption Keys

Each organisation's data is encrypted with its own unique key. One org can never decrypt another's data.

AES-256-GCM + Cloud KMS

Military-grade encryption. Keys protected by hardware security modules that even Google engineers cannot extract.

Full Audit Trail

Every access to sensitive data is logged. Sensitive values are redacted from logs — we log that something changed, never what.

Trust & Security

A platform you can trust with your business.

Verified onboarding

Every manufacturer and partner is reviewed before gaining platform access.

Zero-knowledge encryption

Every field containing pricing, deal terms, or PII is encrypted with your org's unique key. Not even ShelfLyf staff can read it.

Tamper-proof audit trail

Every action and every access to sensitive data is logged. Sensitive values are never stored in logs.

Role-based access

Granular permissions ensure the right people see the right information.

Sustainability

Good for business. Better for the planet.

Redirect before discard

Unsold inventory gets matched with NGOs, food banks, and CSR programs.

Automated ESG reporting

Generate compliance-ready sustainability reports with one click.

CSR credit tracking

Track contributions, donation value, and impact metrics in a dedicated dashboard.

Measurable carbon reduction

Less waste means lower emissions and a smaller carbon footprint — with numbers to prove it.

FAQ

Common questions

What kinds of consumer brands use ShelfLyf?
Brands across food & beverage, beauty & personal care, and adjacent consumer-goods categories with shelf-life or returns pain. On the buy side: discount retailers, beauty exporters, salon-chain procurement, institutional buyers, corporate gifting houses, and verified NGOs sourcing near-expiry goods at fair prices.
How does the AI pricing work?
Our engine factors in days-to-expiry, product category, volume, historical sell-through rates, and real-time demand signals to recommend a fair liquidation price. It learns from every transaction.
Is my data secure?
Every organisation gets a unique encryption key backed by Google Cloud KMS hardware security modules. Your pricing, deal terms, and inventory data are encrypted with AES-256-GCM before they touch the database. Not even ShelfLyf staff can read your data — the system is zero-knowledge by design.
Can I control who buys my discounted stock?
Yes. Each manufacturer maintains an allowlist of approved buyer organisations, with KYC tiers for verification. Sensitive categories (e.g. beauty) can require a drug licence on file plus explicit no-online-resale and geo-fence covenants on every award. The platform never invites a buyer outside your gate.
How fast can a deal close?
Average deal closure is 72 hours. Inventory is listed, bids come in from verified partners, and the platform handles documentation and invoicing automatically.
What if inventory doesn't sell?
Unsold inventory is automatically matched with CSR programs, food banks, and NGOs. You earn ESG credits and generate compliance-ready sustainability reports.
Can I integrate with my existing ERP?
Yes. Our API supports programmatic inventory pushes, webhooks for real-time events, and HMAC-signed callbacks. We provide SDKs and documentation for popular ERP systems.
How does pricing work?
ShelfLyf is enterprise-only — we work directly with consumer brands and verified liquidation partners on annual contracts sized to your inventory volume. Write to hello@shelflyf.in and we'll set up a pricing call.

Ready to stop the bleed?

Join manufacturers and liquidation partners extracting maximum value from inventory that would otherwise be written off.

Questions? Write to hello@shelflyf.in